Velda started her entrepreneurial journey as Co-Founder & Creative Director of home-grown fashion label, Love, Bonito, and spearheaded the brand to become one of Singapore’s leading e-commerce destinations. After leaving her executive position in 2013, Velda pursued other interests and completed various fashion design courses at world-renowned Central Saint Martins. She founded her first ready-to-wear womenswear line, Collate, in 2015, and launched a lifestyle label, Our Second Nature, in 2016. Velda is mom to a three-year-old who was conceived via Assisted Reproductive Technology. She runs various support groups with a mission to help fertility-challenged women through their journeys.